About us
Business Flow
D.A.Consortium Inc. (DAC) was established as a consortium of powerful top advertising agencies, starting with the Hakuhodo DY Group and other major advertising agencies.
By combining these agencies’s different specialties and advantages, the consortium can take the initiative in the Internet advertising market for PC and mobile devices.
DAC offers all kinds of services involved with online advertising as a mediarep that specialized in online advertising.
A media representative, or media rep for short, refers to an entity that trades advertising space in various forms of media, such as TV and newspapers, as an intermediary between advertising agencies and publishers.
DAC provides three services as follows.
Media services
DAC offers total support for online advertising, including the buying and selling of advertising space on Websites for PC and mobile devices, planning ads, managing ad data and filling reports.
These services help expedite online advertising businesses and are a core part of the DAC businesses. The principal menu of advertising services offered by DAC includes the following.
DAC Premium:We plan and sell display and other ads on Japan’s top websites.
Search ads:We deliver ads based on a user’s search keywords.
DAffiliate ads:We offer affiliate ad programs on a contingent fee system according to click counts and other user actions.
impAct™ Network:We deliver ads to a network of multiple Websites.
DAC International:We place ads on Websites in foreign countries for marketers that want to reach a Japanese audience.
Technology services
DAC offers the latest technologies for creating online advertisements, including those addressing content delivery and audience research, for advertising agencies and publishers. Such technologies include the following.
For Publishers
iPS-X:a platform for enabling the efficient and effective delivery of ads.
Localytics™:conducts smart device app analytics
the Kaltura Video Platform:the world’s first open source video transmission platform
mediamind™:a technology for delivering rich media ads, including video
ad-meister™:a technology for the integrated management and efficient execution of all advertising procedures
For Advertising Agencies
AD-Visor®NEXT:online ad planning system
NETStats!:PC and placement research system
D’Fusion®: by Total Immersion:Provides high-quality Augmented Reality (AR)
Involver Apps:social media page production tool
Audience Management Platform:social media page management tool
UNITAG:for united management of multiple tags within sites
Operation services
By stationing its experienced staff at advertising agencies and publishers, DAC helps them pursue Internet advertising business, including buying ad space, managing schedules and confirming placement. The professional knowledge and experience of the DAC staff can maximize the efficiency of their Internet advertising operations.
- Buying and selling of online advertising space
- Planning, operation and consultation for online advertising, promotion and public relations.
- Research on the effectiveness of online advertising.
- Research and development of new online advertising technology and information services.
Profile