News Release

2016年04月 01日
Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC Establish Handy Marketing Inc. to Research and Develop Marketing Solutions

Click here for PDF(79 KB)

Hakuhodo DY Media Partners Inc.
Yahoo Japan Corporation
D.A.Consortium Inc.

Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC
Establish Handy Marketing Inc. to Research and Develop Marketing Solutions

With the objective of expanding data marketing, Hakuhodo DY Media Partners Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hisao Omori; “Hakuhodo DY Media Partners”), Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Manabu Miyasaka; “Yahoo! JAPAN”), and D.A.Consortium Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Hirotake Yajima; “DAC”) have agreed to jointly establish Handy Marketing Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Masuhiro Oohori) to research and develop marketing solutions and related services.

Nowadays, the interests of advertisers in digital marketing lie in integrated planning with mass advertising and practicing data-driven marketing. The three companies of Hakuhodo DY Media Partners, Yahoo! JAPAN, and DAC will develop planning tools that utilize each company’s knowledge on data analysis and planning to the fullest extent, and develop relevant services.


■ Company Outline

・Company name :Handy Marketing Inc.
・Location :Minato-ku, Tokyo
・Date established :April 1, 2016 (planned)
・Capital :200 million yen
・Investment ratio
:Hakuhodo DY Media Partners 50.1%, Yahoo! JAPAN 49%, DAC 0.9%
・Description of business

:Marketing solution research, development, and analysis

・List of directors

:President & CEO Masuhiro Oohori (Hakuhodo DY Media Partners)
 Executive Vice President Takeshi Amano (Yahoo! JAPAN)



Hakuhodo DY Media Partners Inc.

 Representative :President & CEO Hisao Omori
 Headquarters address :Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo
 Established :December 2003
 Description of business

:Handling of advertising media, etc.


Yahoo Japan Corporation

 Representative :President & CEO Manabu Miyasaka
 Headquarters address :Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
 Established :January 1996
 Description of business

:Internet advertising business, e-commerce business,
 member services business, etc.


D.A.Consortium Inc.

 Representative :President & CEO Hirotake Yajima
 Headquarters address :YGP Tower 33F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Description of business

:Internet media representative business,
 advertising technology business, operations business, etc.


D.A.Consortium

Copyright D.A.Consortium
All rights reserved.

IAB Member