News Release

2017年05月 19日
The DAC group to act as exclusive strategic partner on newly launched Online Premium Publishers Association in Thailand, “OPPA”

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D.A.Consortium Inc.
DAC ASIA Pte. Ltd.
Innity Corp. Bhd.
OPPA Thailand

The DAC group to act as exclusive strategic partner on newly launched Online Premium Publishers Association in Thailand, “OPPA”
-Working with Online Publishers to Accelerate Data-driven Marketing in Thailand-


Tokyo, May 19, 2017
--- D.A.Consortium Inc.(DAC) and its consolidated subsidiary, DAC ASIA PTE. LTD. (
DAC ASIA) will be acting as the exclusive strategic partner for the newly launched Online Premium Publishers Association in Thailand (OPPA), which consists of 12 local leading online publishers.

■Market background
There is a growing trend worldwide of leading online premium publishers forming alliances for the purpose of integrating high brand value ad inventory with audience data to be used for ad targeting and marketing analysis. This allows for the provision of data in large quantities sufficient for marketing applications and the ability to use that data on brand-safe media and ad inventory. Advertisers are increasingly recognizing the value this offers, and market expectations are very high.

■Project background
The DAC group has worked on various projects in South East Asia, ranging from providing publishers and advertisers leading ad technologies to developing new ad products and services in areas such as audience targeting.
The DAC group joined OPPA as an advisor and supported the formation of the alliance of the 12 online premium publishers as exclusive strategic partner.

■Project overview
OPPA is a project led by 12 leading Thai online premium publishers (*1) which aims to provide advertisers with qualified and scalable ad inventory that utilizes the audience data of all participating publishers. With the participation of Thailand’s leading online premium publishers, OPPA is able to ensure both sufficient reach to digital media users and brand-safe value added services. Furthermore, OPPA already reaches an active audience with close to 100 million monthly unique browser data which is collected and usable in creating a variety of segments for audience targeting.

OPPA will offer services that utilize trustworthy data and scalable inventory and produce added value for the data-driven marketing market in Thailand.
As the exclusive strategic partner of OPPA, the DAC group will provide support in areas such as project management, ad product development, technology and sales.
For local support, operations and technology development, DAC will work closely with its business venture ally, Innity Corporation Berhad (
Innity).
Sales activities will be carried out by DAC’s subsidiary i-dac (Thailand) Co., Ltd, and Innity.


■Future collaboration
Leveraging its experience in cutting edge digital marketing and its technology portfolio, the DAC group will provide support to OPPA for new media buying methods and developing new ad formats and solutions.
The DAC group will continue to use these strengths to improve the quality of the business development and consulting support it provides in the digital marketing and data-driven marketing markets of South East Asia.

(*1) OPPA publishers (alphabetical order)
BEC-TERO Entertainment PLC. (BEC-TERO.TV, BEC TERO Radio, Major Chineplex)
Bundit Center Co., Ltd. (Kapook)
Dek-DInteractive Co., Ltd (Dek-D)
Internet Marketing Co.,Ltd (Pantip)
Mono GenerationCo.,Ltd. (MThai)
Nation Broadcasting Corporation PLC. (Nation TV, OKNation)
OTV Co., Ltd. (OTV)
Sanook Online Limited (Sanook)
Siam Sport Digital Media co., Ltd. (SiamSport)
Thai World Media Co.,Ltd. (Manager)
The Post Publishing PLC. (PostToday)
Trend VG3 Co.,Ltd (Thairath)

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<Corporate Information>
■ D.A.Consortium Inc.

 Representative :Masaya Shimada, President&COO
 Location :Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Business

:Media services, solutions service, operational services

※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.

■ D.A.Consortium Holdings Inc.

 Representative :Hirotake Yajima,Representative Director & President
 Location :Yebisu GardenPlace Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 2016
 Listing Market

:2nd Section of Tokyo Stock Exchange(Stock code: 6534)

■ DAC ASIA PTE. LTD. (DAC Asia)

 Representative :Mitsuo Omaru, President and Managing Director
 Location :105 Cecil Street #24-02, The Octagon Singapore 069534
 Established :May 2012
 Business

:Development of Internet advertising business in ASEAN countries, market
research, support for business development of group companies in Asia

■ i-dac (Thailand) Co., Ltd(i-dac Thailand)

 Representative :Freddy Tan, Managing Director
 Location :1 Glas Haus Building, 12th Floor, Soi Sukhumvit 25, Sukhumvit Rd.,
Klongtoey-Nua, Wattana, Bangkok 10110.
 Established :July 2012
 Business

:Provide Digital marketing solutions in ASEAN countries

■Innity Corporation Berhad ( http://www.innity.com/

 Representative :Phang Chee Leong, CEO
 Location :C501 & C502, Block C Kelana Square 17, Jalan SS 7/26 Kelana Jaya 47301
Petaling Jaya, MALAYSIA
 Offices :Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, China,Hong Kong, Taiwan
 Established :1999
 Business

:Digital Media Network


For inquiries regarding this News Release

D.A.Consortium Inc.
Contact: Corporate Strategy Group Public Relations
e-mail: ir_inf@dac.co.jp



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