Data policy for online advertising

D.A.Consortium Inc. (hereinafter referred to as "the Company") uses information of Internet users acquired from websites to provide various services. The Company shall establish basic rules for utilization of such information, conform to laws and regulations, and make efforts to use that information properly.

Click here for details on utilization of data in "MarketOne®" and "YIELDONE®".

For utilization of date in “MarketOne®”

For utilization of date in “YIELDONE®”



1.Acquisition of Informative Data

 The Company acquires website browsing history and purchasing history online that can be accumulated for analysis of the interests and preferences of the Internet user (hereinafter referred to as "Informative Data") using industry standard technology called "cookies", that enables web servers to identify the computer (browser) of the Internet user.


2.Name of the company acquiring Informative Data

 D.A.Consortium Inc.


3.Informative Data items to be acquired and preservation period

 The Informative Data to be acquired by the Company are as follows:

(1) Cookie IDs (code added by the website each time the cookies are sent)
(2) URLs of the websites visited by the Internet user using his/her computer (browser)
(3) Categories (segments), analysis results, and other information of the websites visited by the Internet user using his/her computer (browser)
(4) Translation and action history of the websites visited and web pages viewed by the Internet user using his/her computer (browser)

Above information are only identified on a computer (browser) basis and are not personally identifiable.
The preservation period of the Informative Data acquired by the Company is two years from the date the website is last visited by (the computer (browser) of) any given Internet user.


4.Purpose of utilization and acquisition method of Informative Data and Opt-out

 The Informative Data acquired by the Company are used:

(1) to provide products, services, and related information that meet the interests and preferences of Internet users;
(2) to develop and improve products and services; and
(3) to offer products and services to the customers of the Company.

The Informative Data is acquired by the Company using the following methods:

① Using cookies on the Data Management Platform
The Company acquires the Informative Data from the computers (browsers) of Internet users who have viewed the websites that use the data management platform "AudienceOne®" (managed by Modulo inc.).
If you do not wish to have advertisements using Informative Data to be delivered (those who wish to opt out), please click the link below.

Disable cookies on Date Management Platform

② Using cookies on the tracking system

The Company acquires the Informative Data from the computers (browsers) of the Internet users who have visited the websites that display the ads tracked by the tracking system "XmediaOne / EffectiveOne".

If you do not wish to acquire the Informative Data to be tracked (those who wish to opt out), please click the link below.

Disable delivery of advertisements by "XmediaOne" using informative Date

Disable delivery of advertisements by "EffectiveOne" using informative Date

③ Using cookies on the ad delivery platform
Corporations who use the ad delivery platform of the Company "impAct™ Progressive Suite X" (hereinafter referred to as "iPS-X") provide retargeting ad delivery service in a particular website. Those corporations use cookies set by the Company with the domain named "impact-ad.jp" to collect Informative Data at this time.
If you do not wish to have advertisements using Informative Data to be provided (those who wish to opt out), please click the link below.

Disable ad delivery by "iPS-X" utilizing informative Date

④ Using ad delivery control cookies set by Sizmek

In cooperation with Sizmek (a US company), the Company provides an advertisement delivery service using Sizmek technology on a particular website. The corporation uses the cookies set by Sizmek with the domain named "bs.serving-sys.com" to control ad delivery at this time.

If you wish to disable the cookies, please click the link below.

Disable ad delivery by control cookies set by Sizmek

If you wish to enable the cookies, please click the link below.

Enable ad delivery by control cookies set by Sizmek


5.Target and purpose of providing Informative Data

 The Informative Data acquired by the Company may be provided to corporations using the service (hereinafter referred to as "the Corporation") for the following purposes:

(1) Providing information that meet the interests and preferences of Internet users (computer (browser)) who have browsed the website
(2) Develop, improve, and provide products and services
(3) Offer products and services to their own customers

The Company shall set the following conditions to the Corporation:

(1)Not perform activities that may interfere with the Personal Information Protection Act
(2)To use Informative Data only within the range of aforestated purposes
(3)To attach above conditions (1) and (2), when providing Informative Data to others


6.Disabling of cookies

 Depending on the computer (browser) used by the Internet user, the cookies may be disabled by changing the settings. However, please note that it may also disable other services on the website, in whole or in part.


7.Personal information

 For details on the "Privacy policy" of the Company, click the link below.

Privacy policy


8.Revision of this page

 The Company shall continuously examine and improve the information control system. In the process, the content of this page may be revised. The Company shall notify the Internet users at an appropriate time depending on the content of change, on this website or on other website that the Company manages, or by other means deemed appropriate by the Company. The revision will take effect from a date specified separately by the Company.


9.Security control measures of Informative Data

 The Company shall take security control measures under strict management and continuously examine the contents and methods of such measures to make corrections and improvements, in order to prevent unauthorized access and leakage, ruination, or damage (including any loss, destruction, or manipulation) in handling of the Informative Data.

Established on December 25, 2014

D.A.Consortium

Copyright D.A.Consortium
All rights reserved.

IAB Member