Service

AD-Visor®

On March 1 st , 2004 Digital Advertising Consortium released AD-Visor®, an ASP service designed to support powerfully Strategic Online Media Planning.

What is AD-Visor®?

Users of AD-Visor® can access Industry Topics, Media-related Information, Online Audience Data and more in real time.

In addition to being a source of information, AD-Visor®'s various tools also supports efficient media planning. By using AD-Visor®'s "Evaluation Function" that lets Agencies conduct highly detailed analysis of media plans from various perspectives, AD-Visor® supports powerfully Strategic Online Media Planning.

AD-Visor®'s Four Primary Functions

• 1.Marketing Information Search
• 2.Site/Placement Ranking Evaluation & Analysis
• 3.Planning Support
• 4.Plan Evaluation

Example of How to Use AD-Visor®

AD-Visor®supports strategically the "PDSR" Cycle of Media Planning.

The basic way of thinking about Online Media Planning is "Plan->>Do->>See->>Replan." By implementing the "PDSR" cycle, Agencies can improve Advertising response vis- à -vis diverse marketing objectives and aim for their Marketing goals. AD-Visor® supports strategically the Plan steps in the cycle.

Sample Use of AD-Visor® During the "PLAN" Stage

1. Setting of Marketing Objectives for Online Advertising
   Marketing Information and Media Information Search Function
   • News clippings of Industry Trends, Marketing Data, and Technology Information are provided in real-time.
   • Constantly updated website information regarding special sales, new ad placements, campaign information and more.
   • Searchable database of website profiles, ad placement costs, creative specs.
   • Major websites have their content broken down into up to 60 different categories for selecting the best ad placements.
2. Choosing Media
   Site/Placement Ranking Evaluation & Analysis Function
   • Rankings of websites based on estimated reach as well as un-duplicated reach. Select ad placements from multiple websites to determine how to maximize estimated reach.
3. Ad Placement Selection
   Planning Support Function
   • Based on the Ranking Function described above, the Planning Support Tool makes efficient Online Media Planning possible.
   • The latest creative specifications can be exported simply as an attached sheet for any completed Ad plan.
   • Knowledge can be shared through saving completed plans as well as making efficient re-planning possible.
4. Response Forecast
   Plan Evaluation Function
   • Based on DAC' s database of past campaigns, the performance (CTR, CPC) of media plans can be evaluated in advance.
   • Using Online Audience Data you can evaluate reach to specific Target Audiences.
   • Viewing Behavior and Audience Duplication of websites within a media plan is also possible.
   • Evaluation of a media plan's ad exposure (impressions) to target audiences.

AD-Visor® ASP Service Plan

We will provide cost estimates based on the type of service contract, as well as number of users. For more information, please contact Digital Advertising Consortium. Please note that the use of some AD-Visor® functions requires a separate contract and related expenses with Video Research ltd or Net Ratings Inc.

Recommended Computer Specifications

OS: Windows 98 Second Edition or higher
RAM: 96MB or higher
CPU: 500Mhz Pentium or higher
Browser: Internet Explorer 5.0 or higher
Note: AD-Visor® is available in Japanese only.

Information on Other Support Services

In order to flexibly meet the complicated needs of our clients, DAC can develop and provide to clients a custom support system in addition to AD-Visor®. When integrated with AD-Visor®, we can support strategically the key media-related work of the "Plan->>Do->>See->>Replan" cycle. Please contact us to learn more.

1. Traffic Management Support System
   • Check creative specs and regulations online.
   • For campaigns purchased with DAC, the status of traffic management can be checked online allowing clients to see quickly how work is progressing.
   • A database of past campaigns can be created storing information on creative, as well as CPC, CTR and other metrics. This database can then be accessed to improve performance when planning a new campaign.
2. Custom Optimizer for Reporting, Analysis and Evaluation based on Original Metrics.
   • Not only CTR and CPC, we can also evaluate based on unique ROI metrics for various marketing objectives. Norm values can be established for each client. We can also develop and provide an evaluation and analysis system to enable clients to create detailed strategies.
   • DAC can develop and provide a customizable support system for reporting per-campaign and creative assessment.
3. Operation Service
   • With an additional contract, DAC will send a dedicated media planner to your company to operate the above systems.