＊FlexOne® HARRIER (Holistic)
What is ＊FlexOne® HARRIER (Holistic) ?
FlexOne® HARRIER (Holistic) is a comprehensive publisher trading platform which aims to consider both Direct Sold, RTB and other Audience based impression delivery and allocation as a single process.
Features of FlexOne® HARRIER
|Comprehensive platform: Ad-serving and SSP||Integrates Ad-serving platform with SSP feature connecting RTB demands directly via BidSwitch, which is an unified RTB trading platform with over 125 global demand partners.|
|Holistic Yield Management||Allows RTB-sold deals compete with Direct-sold deals aiming to maximize yield for impressions through more direct price competition.|
|Ability to Sell Audience-Based Campaigns||Offers strong DMP integration to support Audience-data based ad products with inventory forecasting and smart allocation.|