DAC’s “AudienceOne®” enhances features for Sei-katsu-sha
～first DMP in Japan to enable customers to freely manage ad settings～
Tokyo, April 19, 2019 --- D.A.Consortium Inc. (DAC), is pleased to announce the release of a privacy dashboard function to the ad settings of its data management platform (DMP) AudienceOne® (*1), a first for a DMP operator in Japan.
This new function increases the transparency of data related to sei-katsu-sha (our term for consumers that encompasses all aspects of their lives), thereby dispelling anxieties about privacy. Furthermore, it improves the effectiveness of corporate marketing efforts by enhancing the relevance of ads and other content in terms of sei-katsu-sha hobbies and interests.
■Privacy dashboard function
With the privacy dashboard function, companies can disclose user data and analytical results to their customers and provide them the option to correct their own data or choose to stop allowing their data to be used for marketing purposes. Some Western-based social media and search service global platformers with a wealth of user data offer this function.
■AudienceOne® ad settings
AudienceOne® ad settings offer three choices: for AudienceOne® data related to sei-katsu-sha attributes, hobbies and interests based on web browser history, a user can ①confirm the data ➁correct the data and/or ③give or deny permission to use the data for marketing purposes.
■Merits for sei-katsu-sha
With this new function, ad targeting and content optimization will be based only on data that sei-katsu-sha have given permission to use, which will help allay concerns about how a company uses data and privacy. In addition, content and ads delivered by companies that use AudienceOne® may be more relevant in terms of the person’s hobbies, interests and other attributes.
■Merits for companies
For companies that use AudienceOne®, the privacy dashboard function will improve the accuracy of sei-katsu-sha data. In addition, because ad targeting and content optimization will be based only on data of users who have given express permission, the privacy dashboard function will help increase the effectiveness and efficiency of ads and content.
DAC will continue to lead the industry in how it respects, handles and protects the privacy of sei-katsu-sha data.
(*1) AudienceOne® is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies, 100M mobile ad IDs and 1 trillion data points to provide high-definition third party data through analysis. AudienceOne integrates various data to analyze and visualize users’ behavior, CRM, advertising campaign and panel survey results, which provide marketers an environment where they can pursue new user acquisition and improve LTV of existing users. https://solutions.dac.co.jp/audienceone
■ D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to enliven the digital future of the world we live in, making it more dynamic while expanding its potential.
|Representative||：Masaya Shimada,President & CEO|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
：Online media transaction related business, Solution business, Ad Operations Business
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