DAC partners with Treasure Data to support CDP
implementation and the use of marketing solutions
～for companies initiating DX in a promising CDP market～
Tokyo, June 17, 2021 – D.A.Consortium Inc. (DAC) is pleased to announce that it has concluded a partnership agreement with Treasure Data KK, a CDP (customer data platform) company. This agreement will enable DAC to better support primarily companies undergoing full-fledged DX (digital transformation) to implement Treasure Data CDP(*1) and utilize in-house and external marketing solutions.
With the growth of data-driven marketing, the need to build CDPs that comprehensively manage company-owned customer data is expanding. In Japan, major corporations have taken the lead in building CDPs and now with a greater range of companies following suit, it is forecasted that this market will grow at an average annual rate of 30%(*2).
However, despite the increasing need for data utilization and DX promotion, there are numerous issues that hinder CDP implementation. The lack of personnel with specialized knowledge, the inability to design and manage appropriate marketing and CRM initiatives, and the difficulty in determining return on investment using PoC (proof of concept) are cited as the main reasons companies are not able to build a CDP.
DAC will work with Treasure Data, which has over 400 client companies around the world, to support primarily companies undergoing digital transformation. DAC will harness Treasure Data’s expertise to reinforce its ability to provide packaged services that offer total support to effectively implement and utilize CDP, from design to operation.
DAC has extensive experience in the development of its AudienceOne®(*3) and in the construction of CDPs utilizing Treasure Data CDP. Harnessing this knowledge and strength, DAC supports a wide range of marketing tools, such as its own solution DialogOne®(4), offers privacy protection consulting services that use Sourcepoint(*5), a tool to obtain user consent for personal data processing, and promotes services that use machine learning functions.
Through this partnership agreement with Treasure Data, DAC hopes to harness the strengths of both companies to promote DX and effective digital marketing activities for a wide range of client companies.
(*1)Treasure Data CDP is a CDP provided by Treasure Data. It forms the foundation for digital transformation and supports the optimization of customer understanding and customer experiences needed for a company’s digital transformation. https://www.treasuredata.com/product/
(※2) According to a Treasure Data survey
(※3)AudienceOne® links, integrates and analyzes both offline and online purchase history and location data with CRM, ad delivery results, panel research results and a variety of other forms of data to aid in visualization. Using a patented technology, it also features a cross-device, cross-channel estimate function. Utilizing a wealth of linked channels, AudienceOne® offers a full-funnel, high-precision marketing environment to provide a wide range of measurements, from new customer acquisition to improvements in LTV among existing customers. AudienceOne® data include demographic data such as gender, age and income, approximately 1,400 types of psychographic data (hobbies, interests, etc), as well as specialized data provided by AudienceOne® partner companies (Data Exchange).https://solutions.dac.co.jp/audienceone (Japanese)
(※4)DialogOne® is a LINE-compatible messaging management solution that bridges advertiser company customer information with social account information to enable high-precision message delivery over social accounts that are tailored to each user for one-to-one communication.https://solutions.dac.co.jp/dialogone (Japanese)
(※5) Sourcepoint is a CMP (Consent Management Platform) that is employed on a website or app to inform users of how a company acquires and utilizes their data for consent management.https://solutions.dac.co.jp/external-product/sourcepoint (Japanese)
<About Treasure Data> https://www.treasuredata.com/
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.
■ D.A.Consortium Inc. https://www.dac.co.jp/english/
Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry in market formation and growth as it steadily expands its operations with the digital transformation of information and lifestyles.
Currently, DAC operates advertising and marketing businesses centered on digital technology both in Japan and overseas. The company provides comprehensive support, from consulting and planning to ad space purchasing, selling, management and results analysis. With a firm understanding of the characteristics of different media, DAC also produces creative, develops and provides solutions that bridge its wealth of data with advanced technologies, and supports global promotional initiatives.
With the mission, “Empowering the digital future,” DAC will continue to be at the forefront in creating new forms of advertising and marketing and providing new value to society.
|Representative||：Masaya Shimada, President & CEO|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
transaction related business, Solution business,
For inquiries regarding this News Release
Corporate Strategy Group Public Relations / E-mail：email@example.com