Tokyo, May 25, 2022 --- D.A.Consortium Inc. (DAC) is pleased to announce a partnership with Super League Gaming, Inc. (headquarters; Santa Monica, California, USA; CEO: Ann Hand), a company that operates an ad delivery solution for Roblox, a metaverse gaming platform. With this partnership, DAC will begin domestic sales of ads on Super League Network, the ad network within the game. This is the first time in Japan for a company to sell metaverse ads.

■Past examples of overseas ad deliveries

To respond to the rapid growth of the metaverse, DAC entered the next-generation media businesses in 2021 with the launch of Arrova, a service that delivers ads in virtual spaces, such as games and XR content. DAC has already formed partnerships with a major gaming company and a leading Japanese XR media company and has an established record of developing, selling and placing numerous virtual space ads. In addition, DAC provides metaverse consulting and media production services and conducts R&D into virtual space ad delivery systems and measurement tools. With metaverse developing into the next-generation infrastructure, DAC is also promoting the systemization of media transactions.

http://arrova.dac.co.jp/

Arrova, as an element of its unprecedented ad operations for games and XR, has formed a partnership with Super League Gaming, a company that operates an ad delivery solution for Roblox, one of the world’s leading online game platforms. With this partnership, Arrova will begin domestic sales of Super League Network, a game ad network on this platform.

■Roblox

Roblox is a gaming platform with more than 200 million MAU (monthly active users) around the world. With the following features, Roblox has created a virtual community and ecosystem. Regarded as one of the leading metaverse experiences along with Fortnite and Minecraft, numerous companies and brands are using it as a new Generation Z touchpoint.

●Approximately 85 percent of users are 25 or under
●Users have access to play more than tens of millions of online games available on Roblox
●Users can develop and deliver their own original games and have other users around the world play and purchase them, creating an opportunity for monetization

■Super League Network

Super League Network is a delivery-side game ad network that owns Roblox game virtual signage ad space (billboard advertising) and 3D characters (3D interactive ads). Because these ads are incorporated into natural landmarks within the game, they do not interrupt the gaming experience like conventional ads that are pushed during play, making them an unintrusive ad product. Currently, Super League Network handles still image, video, GIF/3D and interactive character ads (see below images for reference). In addition, Super League Network features targeting, measurement and other functions to enable the control of delivery according to player demographics, to measure viewability 10 seconds after the ad appears on screen and to manage performance in the same manner as conventional digital ads in the form of outdoor advertising.

By utilizing metaverse and XR spaces, DAC aims to provide sei-katsu-sha (a term Hakuhodo uses to denote people with lives, aspirations and dreams, not simply “consumers”) ad experiences that go beyond flat surfaces to include expanded, three-dimensional, branded user experiences. By working with metaverse content holders, we will develop and sell new forms of appealing, native and unintrusive ad communication products.

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＜Corporate Information＞
■D.A.Consortium Inc.　 https://www.dac.co.jp/english/
Established in 1996 during the early days of online advertising, DAC has led the formation and growth of the digital marketing industry by steadily expanding its operations with the increased digitalization of information and lifestyles.

Utilizing a wealth of knowledge and experience in digital advertising, advanced technological development skills, and strong relationships media companies, platformers and other technology partners, DAC provides global and comprehensive digital marketing services, such as supporting company data utilization, designing promotional initiatives, and developing and constructing marketing systems.

Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader in creating new forms of digital ads and marketing that provide new value to society.

Representative	：Yuzo Tanaka, President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office	：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established	：December 1996
Business	：Online media transaction related business, Solution business, 　Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp