Tokyo, June 23, 2022 --- D.A.Consortium Inc. (DAC) is pleased to announce it will work with Internet Initiative Japan, Inc. (IIJ) to begin offering OneTrust, a CMP tool. This will enhance DAC’s ability to help companies implement CMP tools, which serve to dispel sei-katsu-sha* privacy concerns and increase transparency of how advertisers and media companies use data.
＊Sei-katsu-sha: a term Hakuhodo uses to denote people with lives, aspirations and dreams, not simply “consumers”

■Consent Management Platform（CMP）
CMP is a tool that displays information about how data is used in a pop-up format on a website or application banner. It then utilizes only user-consented data for ad deliveries, site improvements and other purposes. For websites and applications with a CMP, users can instantly determine which business operators are gathering their data and for what purposes, and if desired, stop the data gathering. In this manner, CMPs enable advertisers and media companies to secure sei-katsu-sha data transparency.
With recent revisions in personal information protection laws, there are an increasing number of cases where companies that use sei-katsu-sha data must either obtain consent or enhance transparency even when consent is not required. To respond to such changes in the environment, companies involved in digital marketing are seeing an increasing need for CMPs.

■OneTrust
OneTrust, offered by the US-company of the same name, is a platform that manages user consent related to data gathering and usage. It has the following features:

・Wealth of functions
（１）Automatic cookie classification function:
For websites that plan to implement a CMP, OneTrust can automatically identify cookies that determine what types of data are being sent and received. In addition, OneTrust has a database that enables it to discover and classify cookies.

（２）Automatic block list:
OneTrust automatically rewrites tabs used to gather data to prevent companies from obtaining sei-katsu-sha data before giving user consent.

（３）Cookie banner customization function:
The cookie banner that is displayed in a pop-up format to obtain user consent can be customized in terms of color and style to match the client company’s brand image.

・Widely used
OneTrust is a global tool widely used by numerous companies both in Japan and abroad. It complies not only with Japanese laws and regulations but also GDPR and other overseas laws and regulations.

・Low implementation cost
OneTrust can be implemented at low cost^*1 as a cookie banner to comply with revised laws and as a reputation risk countermeasure. For companies that struggle to implement CMP tools because of cost issues as well as companies that wish to try CMP tools on a trial basis, OneTrust offers an easy solution.

DAC provides data regulation consulting services using CMP tools like OneTrust to help companies manage privacy measures, install CMP tools, and receive other forms of comprehensive support. DAC will continue to promote the popularization of CMP in the Japanese market to help advertisers and media companies enhance sei-katsu-sha data transparency and privacy protection measures.

●　Comment from Shimpei Ogawa, head of Business Risk Consulting, IIJ
I heartily welcome DAC as a OneTrust partner as they begin sales of our CMP. With the increased digitalization and use of personal data, consumers are looking more closely than ever before at how companies think about and respond to privacy protection. It is no longer enough to just comply with laws and regulations. Companies must make it part of their mission to ensure a high level of information disclosure transparency to build their brand and maintain the trust of society. IIJ’s mission is to provide a safe and secure internet infrastructure and as part of this, we are actively pursuing measures that respond to privacy protection laws. This has won us the support of numerous customers. Utilizing this know-how, we look forward to working with DAC to elevate the level of privacy protection for Japanese companies.

（※1）Services are available for a fee starting ¥4,800/month　　
（※2）Details about data regulation consulting services:　https://solutions.dac.co.jp/resource/cmp-consulting (Japanese)

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＜OneTrust LLC＞　
For details, please see OneTrust.com.

＜Corporate Information＞
■D.A.Consortium Inc.　 https://www.dac.co.jp/english/
Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry in market formation and growth as it steadily expands its operations with the digital transformation of information and lifestyles.
Currently, DAC operates advertising and marketing businesses centered on digital technology both in Japan and overseas. The company provides comprehensive support, from consulting and planning to ad space purchasing, selling, management and results analysis. With a firm understanding of the characteristics of different media, DAC also produces creative, develops and provides solutions that bridge its wealth of data with advanced technologies, and supports global promotional initiatives.
With the mission, “Empowering the digital future,” DAC will continue to be at the forefront in creating new forms of advertising and marketing and providing new value to society.

Representative	：Yuzo Tanaka, 　President, CEO & CCO（Chief Compliance Officer）
Head Office	：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established	：December 1996
Business	：Online media transaction related business, Solution business, 　Ad Operations Business

For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail：ir_inf@dac.co.jp