News Release

2020年03月 30日
DAC and Yoshidumi Holdings establish a new company

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D.A.Consortium Inc.

DAC and Yoshidumi Holdings establish a new company
~to provide consulting services specializing in Google™ technologies~

Tokyo, March 30, 2020 -- D.A.Consortium Inc. (DAC) is pleased to announce that it has joined hands with Yoshidumi Holdings to establish D.Table Inc. (D.Table), a joint venture company that will work with Cloud Ace, Inc. (Cloud Ace), a Yoshidumi Holdings group company, to offer consulting services specializing in Google technologies from April 2020.

With the popularization of data-driven marketing, more companies want to create customer data platforms (CDPs) that comprehensively manage their customer data. In the Japan market, there is a growing need to develop CDPs that utilize Google Cloud Platform™ because of its cost effectiveness in linking with Google ads. However, this has exposed such issues as the lack of human resources as well as design skills of people involved in development. In addition, it has raised questions of how these CDPs will be effectively utilized after launch.

Against this backdrop, DAC has decided to provide a diverse range of consulting services that harness our experience with Google Marketing Platform (*1), an integrated platform that focuses on digital marketing ads and analysis, as well as Cloud Ace’s experience with Google Cloud Platform (*2), a Google infrastructure.

About the new company

 Name D.Table Inc.
 Representative :Yuka Oyama, President
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :February 2020 (service starts in April)
 Business

:Google technology-specific consulting services

In order to support client company needs from both the digital marketing and data foundation building sides, the new company D.Table will provide consulting services related to Google Marketing Platform and Google Cloud Platform by tapping DAC’s and Cloud Ace’s respective strengths.

Furthermore, with the capacity to make high-caliber proposals using the wealth of data of DAC’s DMP AudienceOne®(*3), D.Table will be able to respond to complex CDP requirements.

With the establishment of this joint venture company, DAC hopes to contribute to more effective digital marketing activities of advertiser companies and enhanced media value and profitability of media companies.


※  Google and Google Cloud Platform are registered trademarks of Google LLC.
(*1)For details about Google Marketing Platform, please refer to the following: https://marketingplatform.google.com/intl/ja/about/
(*2)For details about Google Cloud Platform, please refer to the following: https://cloud.google.com/gcp/
(*3) AudienceOne® is one of Japan’s largest data management platforms (DMP) with over 100 million mobile ad IDs and other data. In addition to online data related to hobbies and interests, it can link purchasing data, postal code data and other offline data and with a patented technology, can conduct cross estimations over smartphone applications and browsers. Because of its wealth of high-quality data that can be flexibly customized for analysis and delivery to create a wide variety of segments, it is frequently used to develop new ad products. https://solutions.dac.co.jp/audienceone (Japanese)


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Yoshidumi Holdings> https://www.yoshidumi.co.jp/

Representative :Ayatoshi Yoshidumi, President & CEO

 Head Office :2-6-2, Otemachi, Chiyoda-ku, Tokyo

 Established :October 2018
 Business

:Management of the group company and related operations, proposal of business strategies


Cloud Ace, Inc.> https://www.cloud-ace.jp/
A Google Cloud managed service provider with a wealth of experience in Google Cloud Platform implementation, operating support and systems development.

 Representative :Makoto Aoki, President
 Head Office :2-6-2, Otemachi, Chiyoda-ku, Tokyo
 Established :November 2016

Corporate Information> 
D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to enliven the digital future of the world we live in, making it more dynamic while expanding its potential.

 Representative:Masaya Shimada,President & CEO
 Head Office:Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established:December 1996
 Business

:Online media transaction related business, Solution business, Ad Operations Business


For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail:ir_inf@dac.co.jp

D.A.Consortium

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