News Release

2019年02月 01日
Hakuhodo DY Media Partners, Hakuhodo DY digital, DAC, and Platform One launch “Brand View Instream AdTM”, a programmatic instream video ad service that only places ads in premium video content

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Hakuhodo DY Media Partners Inc.
Hakuhodo DY digital Inc.
D.A.Consortium Inc.
Platform One Inc.

Hakuhodo DY Media Partners, Hakuhodo DY digital, DAC, and Platform One launch “Brand View Instream AdTM”,
a programmatic instream video ad service that only places ads in premium video content

Tokyo, February 1, 2019 --- Hakuhodo DY Media Partners Inc., Hakuhodo DY digital Inc., D.A.Consortium Inc. (DAC), and DAC subsidiary Platform One Inc. (P1) have launched Brand View Instream AdTM (Brand View), a programmatic instream video ad service that limits ad deliveries to just premium video content.

<Brand View Instream AdTM logo>


Brand View was developed to realize top-quality, premium instream video advertising in all aspects. By restricting the placement of ads to only carefully curated, premium media channels and video content, Brand View eradicates headaches about brand safety (whether or not ads are being placed on inappropriate sites or in inappropriate content) and ad fraud (whether or not illicit ad impressions or clicks are taking place), two major concerns in today’s online video ad landscape. Brand View also offers outstanding ad engagement quality in terms of ad view-through rate (percentage of ads played to the end), viewability (whether an ad is displayed appropriately so that a user can see it), and other metrics. Various targeting options are available, based on data provided by DAC’s AudienceOne® (*1) and other data management platforms (DMPs), for ad deployments with superior precision and efficiency. The unique product features of Brand View make it a valuable tool in situations where advertisers require the very highest marketing quality, especially corporate and product branding.


Product features
・Programmatic instream video ads
・Carefully curated placement media channels: online services that repeat broadcast content from private TV networks (TV network sites, TVer, and others), GYAO! (*2)
・Carefully curated video content: terrestrial TV broadcast programs from private networks, video content available on GYAO!
Restricting delivery to these channels eliminates any possibility of ads being run in user-uploaded videos, illegal videos, or other unsuitable content
・Targeted deliveries with use of DMPs (AudienceOne® and others)
・High engagement quality: outstanding ad completion rates, viewability, audibility (whether the ad is audible when played), ad attention rates (whether the viewer’s gaze is fixed on the ad), and other metrics


The Hakuhodo DY Group is committed to pioneering data applications and developing new sales methods and products for all areas of mass media ads and digital media ads, and it constantly strives to address the many marketing issues advertisers face in the fast-moving media landscape.


(*1)AudienceOne®
AudienceOne® is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies, 90M mobile ad IDs and 1 trillion data points to provide high-definition third party data through analysis.
AudienceOne® integrates various data to analyze and visualize users’ behavior, CRM, advertising campaign and panel survey results, which provide marketers an environment where they can pursue new user acquisition and improve LTV of existing users.  https://solutions.dac.co.jp/audienceone

(*2)Partner companies
rand Vision currently works with the following seven partner companies. We plan to expand the number of partner companies over time.



Corporate Information

Hakuhodo DY Media Partners Inc.   https://www.hakuhodody-media.co.jp/english/

 Representative :Hirotake Yajima, Representative Director.President & CEO

 Head Office :Akasaka Biz Tower, 3-1,Akasaka 5-chome, Minato-ku,Tokyo 107-6321
 Established :December 2003
 Business :Advertising, sales promotion and public relations involving newspapers,
  magazines, TV, the internet, outdoor and other media

Hakuhodo DY digital Inc.  https://www.hakuhodody-digital.co.jp

 Representative:Akira Tsuji, President
 Head Office:Akasaka Biz Tower,5-3-1 Akasaka, Minato-ku,Tokyo 107-6322
 Established:April 2016

 Business:Digital media planning, creative production, data marketing, campaign planning,etc.

D.A.Consortium Inc.   https://www.dac.co.jp/english/

 Representative:Masaya Shimada,

President & CEO

 Head Office:Yebisu Garden Place

Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo

 Established:December 1996
 Business

:Online media transaction related business, Solution business,
Ad Operations Business

Platform One Inc.  https://www.platform-one.co.jp/

 Representative :Naoki Toyofuku, President
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :February 2011
 Business :Development and operation of digital advertising trading platforms

For inquiries regarding this News Release

Hakuhodo DY Media Partners Inc.
Public Relations Division / E-mail: koho.mail@hakuhodo.co.jp

Hakuhodo DY digital Inc.
Management Planning Division, Public Relations / E-mail: info@hakuhodody-digital.co.jp

D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp

Platform One Inc.
Alliance / E-mail: info@platform-one.co.jp

D.A.Consortium

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All rights reserved.

IAB Member