DialogOne^® (*1), is a messaging management solution developed and provided by DAC that consolidates an advertiser’s customer information with LINE and Facebook Messenger account information to deliver messages most appropriate to the user.

For example, a majority of game apps offer services free of charge but earn money by encouraging users to make in-app purchases. In addition to acquiring new users, app developers must promote usage among consumers who have already installed the app to increase LTV. For this reason, there is a growing need for CRM initiatives that improve user engagement and re-engagement in ways that lead to more paid users and higher per-user revenues.

With DialogOne^® for App, app developers can implement acquisition and retention initiatives in a comprehensive manner on LINE. Specifically, DialogOne^® for App segments users according to whether or not they made payments or how often they used the app as measured with Adjust, Appflyer and other effect measurement tools (*2) to deliver individual tailored messages that encourage greater usage. Through LINE, app developers can send messages that encourage app usage to those who frequently make in-app game purchases and play but who have not logged in for the past three days.

In addition, by linking user information with Audience One^® (*3), companies can deliver ads on LINE through LINE Ads Platform to potential customers who have similar attributes to existing app users.

▼Delivery overview

DAC will continue to reinforce its ties with partner companies, expand DialogOne^® features and enhance its solutions to support corporate marketing activities.