News Release

2019年11月 11日
【Patent News】 Patent acquired for a digital system that measures effectiveness of outdoor and transportation advertising

Click here for PDF(490 KB)

D.A.Consortium Inc.

【Patent News】
Patent acquired for a digital system that measures effectiveness of outdoor and transportation advertising
~for the evolution of outdoor and transportation ads~

Tokyo, November 11, 2019 --- D.A.Consortium Inc. (DAC) is pleased to announce that it has acquired a patent for a digital system that measures the effectiveness of outdoor and transportation ads.

With sensor technologies that are able to detect people and objects and the spread of 5G (5th generation cellular network technology), outdoor and transportation ads are capable of more interactive displays than ever before, creating an anticipation of further advances and increased demand. However, determining the effectiveness of such ads often involves costly and labor-intensive face-to-face interviews. Hence, visualizing the impact of campaigns and ad creative has been difficult, creating a need for an efficient and effective method to measure ad effectiveness.

Just as with online advertising where effectiveness can be measured and PDCA cycles have led to further advances, it is very important to be able to measure ad effectiveness and utilize statistical data for forecasting when planning outdoor and transportation ads. The newly patented system uses digital technology to measure ad effectiveness of outdoor and transportation ad campaigns and ad creative in a much less costly and labor-intensive manner than in the past.

■ A new form of outdoor and transportation ads
The newly patented system integrates movement history, attributes and other user data owned by app providers and other partner companies to determine whether a user has come into contact with an outdoor or transportation ad, thereby enabling the measurement of ad effect in terms of such metrics as ad recognition rates and brand lift (*1). Furthermore, by utilizing statistical data based on quantified survey results, ad effectiveness of outdoor and transportation ads can be forecasted in the same manner as online ads for next-generation-type planning and effective PDCA cycles.

【Patent summary

Title of invention:

Programming-linked information processing method and information processing system

Patent acquisition date:

September 27, 2019

Patent application number:

Patent number 6591571

Inventor:

Kazuhiro Sunada

(*1)DAC will collaborate with a wide range of partner companies and utilize the technologies of the newly acquired patent to develop a system that evaluates the value of outdoor and transportation ads in an effort to contribute to the further growth of the market.。

#####


Corporate Information> 
D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to enliven the digital future of the world we live in, making it more dynamic while expanding its potential.

Representative :Masaya Shimada,President & CEO
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Business

:Online media transaction related business, Solution business, Ad Operations Business


For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail:ir_inf@dac.co.jp

D.A.Consortium

Copyright D.A.Consortium
All rights reserved.

IAB Member