News Release

2021年04月 01日
DAC and IREP to add unique functions to “Commerce Flow”, an EC site ad management optimization platform

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D.A.Consortium Inc.
IREP Co., Ltd.

DAC and IREP to add unique functions to “Commerce Flow”, an EC site ad management optimization platform
- Clients using Commerce Flow and the time-specified ad delivery function saw their purchasing rate increase to 147% during Amazon’s limited-time-only sale -

Tokyo, April 1, 2021 -- D.A.Consortium Inc. (DAC) and IREP Co., Ltd. (IREP) are pleased to announce that they have added new features to Commerce Flow(*1), an EC site programmatic ad optimization platform developed with negocia Co., Ltd. (negocia). These newly added features will first be offered to Amazon advertisers running sponsored ads and then expanded to support EC marketing efforts of other companies.

Sei-katsu-sha (our term for consumers that encompasses all aspects of their lives) are now using EC sites on a daily basis, and this has had a growing impact even on corporate marketing activities. While programmatic ads displayed on EC sites are similar to search ads displayed on other sites in terms of conditions, each EC site requires a specific and appropriate ad strategy. In addition to such factors as selecting keywords, placing appropriate bids and making daily budget adjustments, programmatic ads displayed on EC sites must also be adjusted according to time frame to sync with limited-time-only sales or other events to help maximize sales.

To respond to these demands, DAC and IREP will begin offering Commerce Flow, an EC site ad management platform developed by negocia. This service will first be used for Amazon Advertising’s sponsored ads and will feature the latest AI engine, a time-specified ad delivery function and other capabilities to help increase operational efficiencies, reduce costs and maximize ad effect. The time-specified ad delivery function was developed thanks to a collaboration of DAC, IREP and negocia and is a unique function available only for DAC and IREP customers.

■Main features of Commerce Flow

【Visual overview of the service 】


(1)Reporting dashboard function
・Operational performance is reflected in real time
Improved ease-of-use of functions necessary to manage multiple ads, such as filters and tag placement
Saves up to 5 years of data for historical analysis and other functions

(2)Keyword recommendations utilizing Sophia AI/Automated bidding optimization function
・Equipped with Sophia AI, a hybrid-type AI engine that uses a unique algorithm(*1)
・Sophia AI recommends new keywords and match type changes
・Sophia AI automatically adjusts the bid price for each keyword to enhance ad performance

(3)Time-specified ad delivery function 
・A unique function specifically for managing advertiser’s Amazon sponsored ads campaigns provided by DAC and IREP
・A unique function that controls delivery according to time frame, such as allotting a larger portion of the day’s budget during times when purchasing rates and traffic are high
※A test run during an Amazon limited-time-only sale resulted in a 147% purchasing rate (a certain beverage manufacturer’s actual results)

(4)Compatible with the Amazon Advertising‎ API
・Linkage complete with the release of the Amazon Advertising‎ API for Sponsored Display


DAC and IREP will continue to work with negocia to further develop Commerce Flow and enhance its services. Plans are underway to accommodate the Amazon DSP reporting API functionality, as well as the API for delivery and bidding with the goal to eventually link with Amazon Vendor Central and Seller Central insights. Furthermore, DAC and IREP will work with negocia to support the corporate marketing activities of other major EC sites as well.


(※1)negocia press release (September 28, 2020): “negocia develops Commerce Flow, an Amazon ad automatic management SaaS utilizing AI. Begins offering the Agency Edition (for ad agencies) and the Vendor/Seller Edition (for EC business operators) on September 28, 2020.” https://negocia.jp/news/340/ (Japanese)
*The logos of Amazon, Amazon.co.jp and Amazon.co.jp are registered trademarks of Amazon.com, Inc. or its affiliated companies.

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Corporate Information> 
D.A.Consortium Inc.         https://www.dac.co.jp/english/
Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry in market formation and growth as it steadily expands its operations with the digital transformation of information and lifestyles.

Currently, DAC operates advertising and marketing businesses centered on digital technology both in Japan and overseas. The company provides comprehensive support, from consulting and planning to ad space purchasing, selling, management and results analysis. With a firm understanding of the characteristics of different media, DAC also produces creative, develops and provides solutions that bridge its wealth of data with advanced technologies, and supports global promotional initiatives.

With the mission, “Empowering the digital future,” DAC will continue to be at the forefront in creating new forms of advertising and marketing and providing new value to society.

 Representative :Masaya Shimada, President & CEO
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Business

:Online media transaction related business, Solution business,
 Ad Operations Business


IREP Co., Ltd. https://www.dac.co.jp/english/
IREP is a digital marketing agency that aims to maximize marketing performance for our client advertisers. Irep strives to maximize domestic and foreign clients’ marketing performance by using our vastly superior domestic SEM presence as well as innovative ad solutions that utilize data.※ IREP is a group company of the Hakuhodo DY Holdings Inc.

 Representative :Hiroto Kosaka, President & Representative Director
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :November 1997
 Business

:Advertiser Agency, Solution business, Creative business, Other


For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail:ir_inf@dac.co.jp
IREP Co., Ltd.
Public Relations / E-mail:pr@irep.co.jp

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