News Release

2017年10月 11日
DAC data management platform “AudienceOne” to be coordinated with CyberAgent’s LODEO

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D.A.Consortium Inc.

DAC data management platform “AudienceOne” to be coordinated with CyberAgent’s LODEO, a vertical video ad network for smartphones

Tokyo, October 11, 2017 --- D.A.Consortium Inc. (DAC) is pleased to announce that it will coordinate AudienceOne(*1), the data management platform (DMP) developed and offered by it, with LODEO, the video ad network of Tokyo-based CyberAgent, Inc., and will start supplying it with data from AudienceOne.

LODEO is a video ad network for smartphones offered by CyberAgent. Possessing the largest vertical video ad inventory in Japan, it specializes in vertical video format, which is suitable for smartphones with their portrait aspect ratio. Leveraging the data contained in AudienceOne when serving ads via LODEO will make it possible to target users by age, sex, and other demographic attributes, by interests, or by other variables.

AudienceOne will in future be coordinated with more platforms and ad networks, enabling the supply of data via a host of channels. DAC and the DAC Group will continue to play a role in the ongoing evolution of the online advertising market by developing services and providing solutions in the digital marketing field.


(*1)AudienceOne is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies, 80M mobile ad IDs and 1 trillion data points to provide high-definition third party data through analysis. AudienceOne integrates various data to analyze and visualize users’ behavior, CRM, advertising campaign and panel survey results, which provide marketers an environment where they can pursue new user acquisition and improve LTV of existing users. https://solutions.dac.co.jp/audienceone

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<Corporate Information>
■ D.A.Consortium Inc.

 Representative :Masaya Shimada, President&CEO
 Head Office :Yebisu GardenPlace Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Business :Media services, solutions service, operational services

※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.

■ D.A.Consortium Holdings Inc.

 Representative :Masaya Shimada, Representative Director & President
 Head Office :Yebisu GardenPlace Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :October 2016
 Listing Market

:2nd Section of Tokyo Stock Exchange(Stock code: 6534)


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D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp

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