DAC awarded 5th consecutive
LINE Account Connect’s highest Diamond status
under the LINE Biz-Solutions Partner Program
Tokyo, August 27, 2019--- D.A.Consortium Inc. (DAC) is pleased to announce that it has been certified as a LINE Account Connect Technology Partner (*1) with the highest Diamond status under the LINE Biz-Solutions Partner Program, which certifies partner companies that develop and sell various corporate services offered by LINE Corporation. This is the fifth consecutive time that DAC has been awarded the highest rank.
LINE implemented the LINE Biz-Solutions Partner Program with the aim to actively promote sales of and functional additions and enhancements to the various corporate services it offers. For each product – LINE Account Connect, LINE Ads Platform and LINE Sales Promotion – the program certifies and awards ad agencies and service developers.
Certification for LINE Account Connect has four categories – Sales Partner, Technology Partner, Special Prize and Planning Partner; for LINE Ads Platform, two categories – Sales Partner and Technology Partner; and for LINE Sales Promotion, one category – Sales Partner.
*The Planning Partner category was not included this time.
Ever since LINE began offering advertising services in 2012, DAC has worked with various ad agencies as a media representative. In addition, as a certified LINE Business Connect Partner Program** company since LINE Business Connect** was first offered in 2014, DAC has developed and offered DialogOne® (*2) to support and promote one-to-one communication between companies that use LINE and their users.
As a result of these efforts, DAC was certified the highest ranked Diamond Technology Partner for LINE Account Connect. This is the fifth consecutive time DAC been awarded the highest rank. In addition, DAC’s consolidated subsidiary Torchlight received Basic certification as a Sales Partner for LINE Ads Platform.
**naming as of 2014
■LINE Biz-Solutions Partner Program
■Comment from Yuki Ikehata, Executive Officer, LINE Corporation
D.A.Consortium’s numerous, innovative initiatives have supported LINE official account related services and the company has continued to promote LINE usage in many ways this term, as well. DAC’s API tool DialogOne® is used by advertisers on LINE official account’s new post-integration platform, which has not only supported company marketing efforts but has also helped to contribute to the popularization of LINE services that use API. In terms of new initiatives, DAC created a new solution that combined a beverage industry sales promotion campaign with LINE’s technology. Because of their wealth of experience, new approaches and high quality of technological support, we decided to certify DAC as a LINE Account Connect Technology Partner with the highest Diamond rank for the fifth consecutive time. We look forward to continuing to work with DAC and strengthening our collaboration with the growth of LINE’s platform.
■DAC Group awards
【DAC : DialogOne®】
・Aug. 2019: Diamond Technology Partner in the LINE Account Connect category
・Feb. 2019: Diamond Technology Partner in the LINE Account Connect category and Planning Partner in the same category（※3）
・Aug. 2018: Diamond Sales Partner in the LINE Account Connect category (※4)
・Feb. 2018: Diamond in the LINE Account Connect category (※5)
・Feb. 2017: Platinum Partner in the LINE Business Connect Partner Award Program (※6)
【DAC : AudienceOne®（※7）】
・Aug. 2018: Data Provider Partner in the LINE Ads Platform category (※4)
・Oct. 2017: Data Provider Partner in the Marketing Partner Program of the LINE Ads Platform category (※8)
【Torchlight Inc. : Sherpa 】
・Aug 2019: Basic Sales Partner in the LINE Ads Platform category
・Aug 2018: Ad Tech partner in the LINE Ads Platform category (※4)
・May 2018: Ad Tech partner in the LINE Ads Platform category (※9)
By providing various solutions through our strong partnership with LINE, DAC will continue to support corporate marketing activities.
(*1) A Technology Partner in the LINE Account Connect category is a partner that offers services compatible with API-related services on LINE official accounts. Certification of companies that provide advertising services on LINE official accounts is based on whether or not they share LINE-compatible tool specifications on request, have sufficient skill resources to accommodate changes in LINE specifications, and are able to maintain required technical specifications. Exceptional partners are awarded one of four rankings – Diamond, Gold, Silver or Bronze. Certified partner companies enjoy such benefits as being showcased on LINE media and invitations to LINE-sponsored events.
(*2) DialogOne® is a messaging management solution compatible with LINE Business Connect and Facebook Messenger. It enables advertisers to make more effective use of their social accounts by combining the customer information in their possession with social account information. That makes it possible to communicate one-to-one with individual users by delivering personalized messages. https://solutions.dac.co.jp/dialogone (Japanese only)
(*7) AudienceOne® is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies, 90M mobile ad IDs and 2 trillion data points to provide high-definition third party data through analysis. AudienceOne® integrates various data to analyze and visualize users’ behavior, CRM, advertising campaign and panel survey results, which provide marketers an environment where they can pursue new user acquisition and improve LTV of existing users. https://solutions.dac.co.jp/audienceone (Japanese only)
■ D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 as a media rep during the early days of online advertising, DAC has played a key role in the market’s formation and the industry’s growth. Currently, DAC offers a wide variety of advertising-related digital marketing services both domestically and abroad.
DAC provides seamless services to publishers, ad agencies and other partner companies by offering comprehensive support for ad transaction related services, from purchasing and selling ad space to consultation, planning, operations and results analysis. The company is also engaged in creative production that maximizes the media’s characteristics, the development and provision of solutions that bridge a wealth of data with advanced technology, the support of global promotions and other services.
Under the brand slogan, “Empowering the digital future,” DAC will pursue and lead the future of marketing through innovations that create new businesses.
|Representative||：Masaya Shimada, President & CEO|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
：Online media transaction related business, Solution business,
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