Services

DAC, a company that supports digital marketing

Established in 1996 during the early days of online advertising, DAC has played a key role in the formation and growth of the digital marketing industry. It has steadily expanded its operations by developing a wide variety of innovative advertising-related solutions that embrace the increasing digitalization of information and lifestyles.

DAC collaborates with ad agencies, media companies and technology partners both in Japan and overseas to provide global services that meet and foresee the needs of sei-katsu-sha and business owners in an ever-evolving digital marketing market.

DAC is part of HAKUHODO DX_UNITED, a Hakuhodo DY Group cross-company organization that comprehensively supports companies in their DX efforts.

DAC’s internal division Hakuhodo Digital Initiative (HDI) is participating in this organization as digital advertising professionals and supporting Hakuhodo DY Group’s efforts to promote the DX of companies.

DAC Services

Promoting marketing DX and media DX with advanced technologies

DAC’s wealth of knowledge and experience nurtured in the technology field is at the core of all the services we provide.

With our advanced technologies, we promote marketing DX in the areas of branding, CRM, EC/D2C, owned media, and in-store promotion, and media DX that crosses mass/digital media and online/offline media to maximize the impact of media investments.

For all stakeholders, we offer services that unlock the unlimited potential of digital marketing.

■services

By integrating client company data and linking it with external data, DAC provides advanced marketing data analysis and supports data utilization for communication initiatives. With foresight about growing cookie restrictions and privacy protection concerns, we are developing new ways to utilize data and providing services that foresee societal needs, such as data clean room utilization support, CMP integration support and integrated ID development.

#AudienceOne® #DialogOne® #Sourcepoint#OneTrust #Data clean room utilization support, etc

With a wealth of knowledge and experience gained from many years in the digital advertising industry, DAC proposes, implements and operates effective promotional initiatives. With a highly professional staff knowledgeable about all types of media, we use our unique solutions to build advanced business process systems. Utilizing one of Japan’s largest ad databases, we provide analyses and forecasts that maximize return on investment in areas ranging from brand recognition to customer acquisition.

#XmediaOne®^®#Sherpa #Stats!One®^®#Google analytics support #AdobeAnalytics support #WISE Transformer #FlexOne®^®#YieldOne® ^®#SNS operations consulting services #CommerceFlow #Cross Commerce Studio, etc

Aligning with a diverse range of media companies and platformers both in Japan and overseas, DAC creates high-value ad products that meet market needs and develops ad solutions that utilize platformers’ operational systems.

#Certifications and Awards #Rich Creative Promotion Service #Good-Loop #Firework, etc

In addition, we are promoting the digitalization of offline media, developing solutions that visualize ad effect across both television and digital media, and integrating digital signage and digital ad transaction/delivery systems.

#LiftOne powered by AaaS

Armed with technical development expertise and operational know-how of DMPs, tag solutions and other digital ad technologies, DAC constructs CDPs using Google, TreasureData and other platforms, builds BI dashboards optimized for client company goals and supports the implementation of other systems to form a marketing foundation. With specialized consultants and engineers representing a variety of fields, we have formed a one-team system to provide comprehensive support, from defining requirements and selecting tools to development and utilization.

#AudienceOne®^®#BI Masters®^®#TagMasters®^®#TreasureData ＃GoogleCloud, etc

DAC conducts research and development of Web3, NFT and other new era digital services, creates metaverse ad services, develops ad delivery methods utilizing electricity consumption data and cultivates new businesses in partnership with a wide variety of companies. In addition, to nurture much-needed human resources with digital expertise, we provide online educational services about digital ads and group training programs that teach the basics of data utilization.

#arrova #Collaboration with Grid Data Bank Lab, LLP #TechAcademy, etc

Solutions

Solutions that DAC utilizes

DAC provides services that utilize not only its own unique solutions but also those provided by technology partners in Japan and overseas.

Global Business

Global team

Our multi-national team of members based at our overseas offices as well as at our headquarters work together to provide digital marketing solutions that are tailored to the culture and business circumstances of each country.

Global marketing services

◆Proposal and implementation of promotional plans
(Campaign strategies, SNS account management planning, cross-border EC marketing, etc.)
◆Digital ad operations
(Overall digital ad planning, operation, etc.)
◆Content creation / Effect analysis
(Website construction/analysis, content production, SNS account management, promotion effect analysis, etc.)
◆DX solutions development / implementation support
(Digital ads, owned media, e-commerce, CRM, etc.)

Global network

With offices in more than 10 countries in Southeast Asia, including Greater China and South Korea, DAC is continually expanding its operations. In Vietnam, we have established a research and development hub and are focusing efforts to establish a new company by the end of 2022.

In April 2022, we launched the Asia DX Strategy Bureau in collaboration with Hakuhodo and are enhancing our ability to provide services in the Asia-Pacific region as a member of the Hakuhodo DY Group. We are also promoting alliances with major overseas corporations to jointly develop a wide variety of ad products and technologies.

＊Major overseas hubs

・D.A.Consortium Beijing CO., LTD. (DAC Beijing) <Beijing, Shanghai, Guangzhou, Shenzhen>
・Huihai Info-Tech (Changchun) Co., Ltd. (ADPRO Changchun) <Changchun, Dalian>
・D.A.CONSORTIUM TAIWAN INC. (DAC Taiwan) <Taiwan>
・eMFORCE Inc. <Korea>
・DAC ASIA PTE. LTD. (DAC ASIA) <Singapore, Thailand, Indonesia>
・Innity Corporation Berhad <Malaysia, Shingapore, Indonesia, Thailand, Vietnam, Philippines,
Cambodia, Myanmar, China,Hong Kong, Taiwan, Korea>
・PT DATA ARTS XPERIENCE (DAX) <Indonesia>
・DAC DATA TECHNOLOGY VIETNAM JOINT STOCK COMPANY <Vietnam>
・I-DAC VIETNAM COMPANY LIMITED<Vietnam>
・I-DAC VIETNAM COMPANY LIMITED<Vietnam>
・DAC New York Office <New York>

For details about DAC’s cross-border marketing