Ad Quality Assurance
DAC’s quality assurance initiatives regarding brand safety and ad traffic
complies with guidelines set forth by the Japan Interactive Advertising
Association (JIAA) and strives to ensure the quality of advertisers and ad traffic.
１． Quality assurance measures related to advertisers (brand safety)
DAC implements measures based on the Advertiser Quality Assurance Guidelines (Brand Safety Guidelines (enacted April 2019), as indicated below.
２．Quality assurance measures related to ad traffic
DAC implements measures in line with the Ad Traffic Quality Assurance Guidelines (Guidelines to Counter Invalid Traffic) (enacted April 2021), as indicated below.
JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) certification
DAC has obtained the following certifications in recognition of its adherence to brand safety certification and ad fraud certification standards stipulated by JICDAQ.
The details described on this page are reevaluated as necessary to reflect changes in societal norms, market environment and other factors. For inquiries, comments or suggestions, please feel free to contact us, per below.
As of November 1, 2021