News Release

2018年05月 08日
Torchlight certified as the LINE Ads Platform’s first “Ad Tech Partner”

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D.A.Consortium Inc.
Torchlight Inc.

Torchlight certified as the LINE Ads Platform’s first “Ad Tech Partner”

Tokyo, May 8, 2018 --- D.A.Consortium Inc. (DAC) is pleased to announce that its consolidated subsidiary Torchlight Inc. has been certified as the first Ad Tech Partner of the LINE Ads Platform — a performance-based advertising platform run by Tokyo-based LINE Corporation — under the LINE Biz-Solutions Partner Program, which certifies advertising agencies and service developers that sell or develop corporate services for LINE.

About Ad Tech Partners
Companies wishing to register as Ad Tech Partners of the LINE Ads Platform are certified by LINE based on sales via API, actual performance improvements, features implemented, and other criteria.
Torchlight was certified as the first Ad Tech Partner of the LINE Ads Platform in recognition of the overall excellence of its API-based ad placement tool Sherpa, including Sherpa’s extensive use of API-based features as well as the way it incorporates its own unique features and performance improvements. Certified partners enjoy such privileges as looser restrictions on number of API accounts, access to beta features (test features), and product development support.

Corporate marketers that advertise on the LINE Ads Platform can make use of Torchlight’s Sherpa to access special features, optimize their advertising, and manage it more efficiently.
Torchlight’s certification is the latest in a series of such achievements for DAC Group. DAC itself was certified as “Platinum Partner”, the highest rank in the LINE Business Connect Partner Awards Program, in February 2017, and “Data Provider Partner” in the LINE Ads Platform and Marketing Partner Program in October 2017. Then, in February 2018, it was certified as “Diamond”, the highest rank of “Sales Partner”, in the LINE Biz Account category of the LINE Biz-Solutions Partner Program.

DAC and Torchlight will continue making every effort to help corporate marketers and advertising agencies boost the effectiveness of their advertising and improve ad management efficiency with Sherpa.


*For information on the LINE Ads Platform partners see: https://linebiz.jp/partner/line-ads-platform/

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<Corporate Information>
■ D.A.Consortium Inc.   http://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to empower the digital future of the world we live in, making it more dynamic while expanding its potential.

 Representative :Masaya Shimada, President & CEO

 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :December 1996
 Business

:Online media transaction related business, Solution business,
Ad Operations Business

※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.

D.A.Consortium Holdings Inc. https://www.dac-holdings.co.jp/english

 Representative :Masaya Shimada, Representative Director & President
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :October 2016
 Listing Market

:2nd Section of Tokyo Stock Exchange(Stock code: 6534)

Torchlight Inc.  http://www.torchlight.co.jp/

 Representative :Takeshi Yabuki, President & CEO
 Head Office :Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
 Established :October 2008
 Business

:Advertising agency; Sherpa advertising platform, Gigya (Resale)


For inquiries regarding this News Release:
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail: ir_inf@dac.co.jp
Torchlight Inc.
Sherpa Promotion Office / E-mail: promo_sherpa@torchlight.co.jp

D.A.Consortium

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All rights reserved.

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