DAC’s DialogOne ® to begin offering a function
that identifies inflow pathways to LINE Official Accounts
～to deliver messages and verify effectiveness by each “Add Friend” source～
Tokyo, September 19, 2019 --- D.A.Consortium Inc. (DAC), is pleased to announce a new added function to DialogOne®, a solution developed and offered by DAC. This new function identifies “Add Friend” inflow pathways to LINE Official Account, enabling advertiser companies to easily grasp user inflow pathways from the DialogOne® management screen. With this, advertiser companies can deliver messages to each “Add Friend” source and measure such effects as purchase rates of users who clicked “Add Friend.”
▼Overview of message delivery using the new function
DialogOne® (*1), is a messaging management solution developed and provided by DAC that consolidates an advertiser’s customer information with LINE and Facebook Messenger account information to deliver messages most appropriate to the user.
‘LINE Official Account’ is a feature which allows businesses to send messages directly to LINE users who have added their account as a ‘friend’. It is used by numerous companies to communicate with LINE users with official accounts. However, up until now, companies were not able to determine which pathway an “Add Friend” user came from. For example, companies could not determine whether users clicked “Add Friend” from a store notification, from a company website or from an outside initiative, such as an ad. To determine the inflow source, companies would have to use other measures for an additional fee, such as conduct a LINE survey or count store visitors using LINE Beacon.
With this new DialogOne® inflow pathway function, the management screen displays the inflow source to show which touch point the “Add Friend” originated from (*2). With a 2D barcode (measurement URL) for each store, individual store names are identifiable, which allows companies to distribute messages and coupons specific to each bricks-and-mortar or EC store for more effective user engagement.
In addition, companies implementing multiple campaigns will be able to determine which “Add Friend” inflow source has the highest purchasing rate or other variables for more effective PDCA cycles over LINE.
DAC will continue to reinforce its collaborative relationships with partner companies to expand DialogOne® functions and enhance its solutions that support client companies’ marketing activities.
(*1) About “DialogOne®” https://solutions.dac.co.jp/dialogone (Japanese)
(*2) Will be provided as a basic DialogOne® function that is included in the monthly fee.
■ D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to enliven the digital future of the world we live in, making it more dynamic while expanding its potential.
|Representative||：Masaya Shimada,President & CEO|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
：Online media transaction related business, Solution business, Ad Operations Business
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