For the 4th consecutive time, DAC awarded the highest Diamond status in LINE Biz-Solutions Partner Program’s LINE Account Connect category
～Acquired Diamond status as a “Technology Partner” and newly certified as a “Planning Partner” in the same category～
Tokyo, February 14, 2019 --- D.A.Consortium Inc. (DAC) is pleased to announce that it has acquired certification as a Technology Partner* with the highest Diamond ranking in the LINE Account Connect category of the LINE Biz-Solutions Partner Program, which certifies partner companies that develop and sell various corporate services offered by LINE Corporation. This is the fourth consecutive time that DAC has been awarded the highest rank.
Furthermore, DAC has also received certification as a Planning Partner** in the same category.
LINE implemented the LINE Biz-Solutions Partner Program with the aim to actively promote sales of and functional additions and enhancements to the various corporate services it offers. For each product – LINE Account Connect, LINE Ads Platform and LINE Sales Promotion – the program certifies and awards ad agencies and service providers. LINE Sales Promotion, a store-front sales promotion solution, was newly added to the program with this certification.
Certification in the LINE Account Connect category has three classifications – Sales Partner, Planning Partner, Technology Partner; in the LINE Ads Platform, two classifications – Sales Partner and Technology Partner; and in the LINE Sales Promotion, one classification – Sales Partner.
Ever since LINE began offering advertising services in 2012, DAC has worked with various ad agencies as a media representative. In addition, as a LINE Business Connect Partner Program certified company since LINE Business Connect was first offered in 2014, DAC has developed and offered DialogOne® (*1) to support and promote one-to-one communication between companies that use LINE and their users.
As a result of these efforts, DAC was certified the highest ranked Diamond Technology Partner in the LINE Account Connect category. This is the fourth consecutive time DAC been awarded the highest rank. DAC also won certification as a Planning Partner in the same category.
■DAC Group awards
DAC: AudienceOne®（*2）, DialogOne®
・Feb. 2019: Diamond Technology Partner in the LINE Account Connect category and Planning Partner in the same category
・Aug. 2018: Diamond Sales Partner in the LINE Account Connect category and Data Provider Partner in the LINE Ads Platform category (*3)
・Feb. 2018: Diamond in the LINE Account Connect category (*4)
・Oct. 2017: Data Provider Partner in the Marketing Partner Program of the LINE Ads Platform category (*5)
・Feb. 2017: Platinum Partner in the LINE Business Connect Partner Award Program (*6)
Torchilight Inc.: Sherpa
・May 2018: Ad Tech Partner (*4) in the LINE Ads Platform category(*3)
・Aug. 2018: Ad Tech Partner (*4) in the LINE Ads Platform category(*7)
■Comment from Yuki Ikehata, Executive Officer, LINE Corporation
“With its LINE-compatible API tool DialogOne® and other solutions, DAC has supported companies in their one-to-one communication with users. Last year, DAC newly developed a connected service for a major automobile manufacturer that provides LINE users information on predicted travel time and gasoline consumption to a particular destination. Because of this and other services that actively promote new ways to use LINE, we awarded DAC the Best Account Solution Award. In addition to these initiatives, with a wealth of LINE-related service offerings and support experience, we gave DAC the highest Diamond ranking for the fourth consecutive time, this time as a Technology Partner in the LINE Account Connect category. Furthermore, we certified DAC as a Planning Partner in the same LINE Account Connect category for its business solutions that utilize LINE’s platform. We look forward to further strengthening our collaboration with DAC as an important LINE and LINE Account Connect partner.”
By providing various solutions through our strong partnership with LINE, DAC will continue to support corporate marketing activities.
＊A Technology Partner in the LINE Account Connect category is a partner that offers services compatible with API-related services on LINE official accounts. Certification of companies that provide advertising services on LINE official accounts is based on whether or not they share LINE-compatible tool specifications on request, have sufficient skill resources to accommodate changes in LINE specifications, and are able to maintain required technical specifications. Certified partner companies enjoy such benefits as being showcased on LINE media and invitations to LINE-sponsored events.
＊＊A Planning Partner in the LINE Account Connect category is a partner that supports the planning and management of LINE official account advertising products and API-related services. Planning Partner certification of companies that provide advertising services on LINE official accounts is based on whether or not they provide business solutions that take advantage of LINE’s platform, actively participate in LINE study sessions and pursue LINE resources, and other criteria. Certified partner companies enjoy such benefits as being showcased on LINE media and invitations to LINE-sponsored events.
（See the outline of the LINE Biz-Solutions Partner Program (below) for the content of each certification.）
(*1) DialogOne® is a messaging management solution compatible with LINE Business Connect and Facebook Messenger. It enables advertisers to make more effective use of their social accounts by combining the customer information in their possession with social account information. That makes it possible to communicate one-to-one with individual users by delivering personalized messages.https://solutions.dac.co.jp/dialogone (Japanese only)
(*2)AudienceOne® is Japan’s largest Data Management Platform (DMP) with 480M unique browser cookies, 90M mobile ad IDs and 1 trillion data points to provide high-definition third party data through analysis. AudienceOne® integrates various data to analyze and visualize users’ behavior, CRM, advertising campaign and panel survey results, which provide marketers an environment where they can pursue new user acquisition and improve LTV of existing users. https://solutions.dac.co.jp/audienceone (Japanese only)
(*6) https://www.dac.co.jp/press/2017/20170223_award (in Japanese)
■ D.A.Consortium Inc. https://www.dac.co.jp/english/
D.A.Consortium Inc. (DAC) is a leader in the online advertising industry. Established in 1996 during the early days of online advertising, DAC has played a key role in the market’s formation and development. As a media representative, DAC provides comprehensive support to publishers, ad agencies and other partner companies by purchasing and selling ad space, planning and reporting. It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services. Under the brand slogan, “Empowering the digital future,” DAC strives to enliven the digital future of the world we live in, making it more dynamic while expanding its potential.
|Representative||：Masaya Shimada, President & CEO|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
：Online media transaction related business, Solution business,Ad Operations Business
※DAC is a 100% subsidiary of D.A.Consortium Holdings Inc.
■ D.A.Consortium Holdings Inc. https://www.dac-holdings.co.jp/english
|Representative||：Masaya Shimada, Representative Director & President|
|Head Office||：Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo|
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